Tag Archives: advertising
The “Profitable Consumer”: Understanding their role in the Health Care, Agricultural, Chemical and Pharmaceutical Industry?
If you owned a business that exponentially grew in value in relation to the increasing rates of illnesses and diseases, would you alter your business model to help society or continue to generate increasing revenue at society’s expense? We have a difficult time balancing our needs and wants for financial wealth with moral and ethical […]
Honesty In Marketing Pharmaceuticals On TV
A 4 minute read + (2) YouTube commercials totaling 2 minutes and 40 seconds = 6:40 minutes. It’s up to you to decide if your health is or isn’t worth investing 6 minutes and 40 seconds of your time. This post is using the pharmaceutical drug XARELTO as an example. It is important to understand […]
ARE PHARMACEUTICAL ADS MORE BENEFICIAL OR HARMFUL TO THE AVERAGE CONSUMER
TV advertising is expensive and designed to increase consumer awareness to various services and products. Many of these products can HARM the consumer even if federal guidelines are followed providing some level of awareness explaining these dangers. “The latest statistics for 2016 showed drugmakers on track to spend an estimated 6.4 BILLION dollars on direct […]
The Double Standard: Our Choice Of Pet Food vs. Our Choice of Family Food
The advertising world on TV is designed to tap into human emotions to guide the decision making process. When it comes to our pets, notice the types of foods they include in these commercials to support the choices we make. (30 second commercial) We see: Real Meat Whole vegetables Real Fruit Those caring to […]
Do You Contribute To Discovering The CURE For Breast Cancer?
The Susan G. Komen Breast Cancer Foundation (later known as Susan G. Komen for the Cure) has become the largest and most well known breast cancer organization in the United States: It was started by Susan G Komen’s sister (Nancy Goodman Brinker) in 1982. We want to believe that tragedies like Susan’s story of breast […]
HOW GOOD IS MY DOCTOR?
This is the kind of question that makes many patients VERY UNCOMFORTABLE. It is often answered based on “LIKEABILITY“ rather than actual “PERFORMANCE.“ It is a question, none the less, we must begin to face with better honesty and objectivity if we want to see our country overcome these abysmal statistics! We’ve convinced ourselves we have […]
“LIVING THE EASY LIFE”
So many people are waiting for that magic day when responsibilities and stress associated with daily living end and are replaced with freedoms of choice and time to live a CHOSEN LIFESTYLE. Some call this RETIREMENT. Some call this BOREDOM! RETIREMENT sounds a whole lot better than BOREDOM, but approximately 55% of those who retire […]
USING HOSTILITY POSITIVELY AND PRO-ACTIVELY
We can all agree releasing negative emotions in a positive manner is likely to create a better outcome then burying these emotions deep within ourselves. First, however, we must identify these negative emotions. I would like to create ONE for you whether or not you feel you have enough of your own. I’ll call it: […]
The Impact Of Media
Who was the first man to land on the moon? Most of us can answer this question without great difficulty. It’s not like the event caused any tangible benefit to the quality of our lives. One man on a planet containing more than 3.612 billion people (as of 1969), yet we can proudly remember it […]