TV advertising is expensive and designed to increase consumer awareness to various services and products. Many of these products can HARM the consumer even if federal guidelines are followed providing some level of awareness explaining these dangers.
“The latest statistics for 2016 showed drugmakers on track to spend an estimated 6.4 BILLION dollars on direct to consumer pharmaceutical advertising.”
Why are pharmaceutical companies investing so much money into TV advertising?
FEAR INCREASES CONSUMER SPENDING WHILE CREATING ENORMOUS PHARMACEUTICAL AND MEDICAL PROFITS
These advertised medications, however, have NOT achieved overcoming the diseases and conditions they are taken for!
These commercials and advertisements increase pressure on physicians as well to write scripts that otherwise would never have been written for their patients. A recent physician survey proved this point:
“Surprisingly, 62% of physicians, for instance, said they would or might prescribe an innocuous, even placebo treatment to a patient who didn’t need it but demanded it, according to a 2016 poll conducted by Medscape, an online physician education website.”
Why are patients demanding pharmaceuticals from their doctors? Do they believe their doctors are insufficiently trained in pharmaceuticals or is it possible their current drug regimen isn’t sufficiently creating the desired or expected results?
Instead of searching for the latest pharmaceutical “magic bullet”, what about asking yourself this question:
HOW CAN A NATION’S HEALTH SYSTEM BE EFFECTIVE AT RESTORING PATIENT HEALTH IF THE AVERAGE PERSON IS REQUIRED TO TAKE INCREASING QUANTITIES OF NEW PHARMACEUTICAL PRODUCTS DESIGNED TO SUSTAIN THEIR DISEASE OR CONDITION RATHER THAN OVERCOME IT?
Have these drugs reduced the number of Cardiac Disease patients? Have these drugs reduced the number of Diabetics? Have these drugs reduced the rate of Obesity? Have these drugs reduced the rate of Cancer?
Have these drugs allowed people to potentially live longer lives with reduced FUNCTION and QUALITY while increasing the cost and time frame for requiring renewable prescriptions?
If pharmaceutical TV advertising was truly intended to benefit the consumer’s well being, why would this form of advertising be BANNED everywhere EXCEPT the United States and Australia?
At what point do we begin to realize that physicians roles (in general) are to overcome acute conditions (infections, broken bones and other traumas while identifying other health imbalances (ex. chemistry imbalances like high blood sugar) that can be referred to professional lifestyle/functional physicians capable of providing patient guidance to RESOLVE (NOT MAINTAIN) these issues.
Doctors are important professionals. Every profession, however, has its limitations. Those physicians who truly want what’s in their patient’s best interest must be willing to honestly express these limitations to help their patients recognize THEIR INDIVIDUAL ROLES and RESPONSIBILITIES in achieving and maintaining good health.
This REALITY creates mutual awareness for both physician and patient to initiate a new paradigm needed for our health care system to reverse the trend of growing rates of diseases and conditions. It views a patient’s deviation from HEALTH (in most cases) as a TEMPORARY condition (rather than a CHRONIC LIFELONG DISEASE) utilizing MULTIPLE approaches to restoring quality health based on addressing individual patient needs.
The increasing pharmaceutical investment in TV advertising (exposing the public to newly approved patented drugs) has effectively increased pharmaceutical PROFITS. These new drugs, however, are not developed to REPAIR/FIX the underlying CAUSES of these conditions and diseases. These new drugs are part of the medical business model to increase RESIDUAL PASSIVE INCOME as prescriptions are refilled over and over again.
Pharmaceutical drugs absolutely play a role in patient treatment plans today. We simply need to better understand how and when to use them, rather than relying on them (as we do) our entire lives. If commercials incentivize us to tell our doctors which drugs they should prescribe to us, maybe it’s time we approach these same doctors with the REALITY that these drugs aren’t FIXING our conditions!