HERE’S A SIDE OF THE WEIGHT LOSS INDUSTRY YOU DON’T TYPICALLY SEE!

FINAL 400The following is an email I received TODAY. Although this email is addressed to me as a doctor, these same types of messages are marketed throughout the weight loss industry to motivate start up franchises.  See what you think!

You’ve asked for it. Now you’ve got it.

WEIGHT LOSS, (when done right) continues to be 1 of the BEST “Cash-Package” programs that ANY success-minded Doctor can utilize in his/her practice.

Both Dr. K. & I have arguably the MOST unique, MOST diverse & MOST successful history in the weight loss business.YES, we did it “unconventionally”. LEARN HOW as we share “EXACTLY” how we did it. YES, we built a multi-million dollar weight loss business. YES, we are sharing some “trade-secrets” in our 1st EVER Weight Loss Biz Success Webinar. Yes, there are ONLY a limited amount of FREE WEBINAR spots so CLICK HERE to Register.

***There are actually 5 SECRETS that we will be sharing. In addition, we will be SHARING the “ACTUAL AD” for the 1st time ONLY that we used to build our Weight Loss practice into a 7-figure business. The ONLY way you will see this is to secure your spot @ the FREE WEBINAR.

These 5 WEIGHT LOSS BIZ Secrets alone will show you HOW TO:
-CHANGE your Weight Loss Biz Mindset
-CHANGE the direction of your Weight Loss Practice
-CHANGE your ability to MARKET to a NEW cross-section of individuals/patients
-CHANGE the “ramp-up” period to real Weight Loss income
-CHANGE your Weight Loss RESULTS & MORE!!!!

(NOTICE THAT WEIGHT LOSS RESULTS IS THE LAST THING MENTIONED IN THE LIST!!)

1X ONLY – FREE WEBINAR REGISTRATION – CLICK HERE

For Info Call:  888-XXX-96XX
.www.XXXCoachXX.com

The reason for sharing this is to show the REALITY within the “weight loss” industry. It shows the primary goal of these programs is designed to generate large amounts of revenue for the doctor (or weight loss program) regardless of patient/client results. Their focus is MARKETING; not patient/client management. It shows the willingness to cannibalize on people’s insecurities and frailties by cleverly creating “weight loss programs” designed to emotionally incentivize patients/clients to hand over their money to increase their doctor’s and/or franchise’s wealth. 95+% of the weight loss programs FAIL in maintaining weight loss over the years. This is because excess WEIGHT is NOT THE ROOT PROBLEM in most cases; it is simply the END RESULT. Most people have turned to “EATING” (usually unhealthy choices) as a METHOD to temporarily reduce stress and emotional/physical pain. Long term, this approach FAILS to achieve DESIRABLE RESULTS.

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I implore you to ask any doctor and/or weight loss program “specialist” (ex. Jenny Craig, Weight Watchers, Nutrisystem, etc…) to provide their personal statistical evidence for LONG TERM RESULTS (10+ years) using their program for weight loss. Programs bragging about 40, 50 or even 100+ pounds of weight loss rarely brag about these same people KEEPING THE WEIGHT OFF (LONG TERM!)

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It is a MISTAKE to believe OVERWEIGHT AND OBESITY is based on food ALONE. It is much easier to lose weight (and I know how difficult that is) than to keep the weight off! This is because LIFESTYLE PATTERNS interfere with LONG TERM RESULTS. Most doctors and weight loss programs DO NOT SUCCESSFULLY teach people to  address emotional problems with NEW REALISTIC LIFESTYLE PATTERNS that replace EATING as a solution. This is a primary reason for recurring FAILURE.

Consider thinking twice before beginning another plan without seeing the PERCENTAGE  of patients/clients that have achieved LONG TERM RESULTS. Don’t let people/organizations prosper from personal NAIVETY and FEAR! Ask an independent experienced professional without “skin in the game” for their opinion. There are plenty of us looking to share FREE advice with those ready to help themselves.

ARE YOU ONE OF THOSE PEOPLE?

 

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50 comments

  1. Yes, I’m one of those people! I get comments, “You look so good for your age. What’s your secret.” Answer is always, “It’s a lifetime program of healthy living and eating.”‘ And keep a good attitude toward life no matter what. 🌺🌷🌸 Christine

    Liked by 6 people

    1. It’s a shame we have to explain the “secrets” of looking healthy. Our brains are innately wired to provide our bodies and minds the tools needed for healthy living. We override this innate ability by relying on ADDICTIVE behaviors that destroy the quality of life for a moment of temporary “relief.” Until we are ready to commit ourselves to VALUING our lives, these trends will likely continue.

      Liked by 1 person

  2. Good one, Doctor Jonathan. It’s such a shame that ‘weight loss’ is phrase that seems to resonate with everyone while ‘living healthy’ doesn’t ring any emotional bells. We need to turn our heads around if we want to reach lasting success.

    Liked by 3 people

    1. Stated accurately and beautifully! People need to learn that “weight loss” is NOT synonymous with “living healthy.” Where as, “living healthy” incorporates HEALTHY weight loss. There is a HUGE difference between these two outcomes!

      Liked by 1 person

      1. Thanks, Doctor. You post inspired me to write in a similar vein.

        Liked by 1 person

  3. wow guessed this happened but no idea it was SO blatant 😦
    targeting the vulnerable is a real get rich quick scheme ….

    Liked by 2 people

    1. I am providing some “ammunition” to those “vulnerable” people to give them a better understanding of REALITY. A gullible attitude changes once people are willing to turn to themselves for answers. I find it interesting that I rarely have people take me up on my FREE offer. Either people aren’t ready, or people don’t trust me. It’s a shame for them, because enjoyable healthy living is a wonderful way to live life!

      Liked by 1 person

      1. it has been my observation that many are cynical about freebies … they think strings will be attached or it’s not worthy if it’s given away. If they have to pay thru the nose, as with many scams, they think they are getting a quality product that is more likely to work … we humans are contrary 🙂

        Liked by 1 person

        1. I’m sure you’re right. It’s truly a shame. So many qualified people ready to share their knowledge and experience to help those in need, but it requires the consumer to take the first step!

          Liked by 1 person

          1. but I’m sure many would partake if they could just pay someone else to do it …?!? Purchasing a book or machine or diet plan must ease the pain or responsibility of actually doing anything .. 😦

            Liked by 1 person

            1. You’re probably right. It satisfies the emotional need to claim an effort was made, but the book or diet or whatever else they paid for didn’t work. Rarely do people take personal responsibility for any part of these “failures.” The interesting thing is, blame and “finger pointing” rarely (if ever) creates positive results. It’s NOT just about HARD WORK. It’s about DISCOVERING the REAL FACTORS holding a person back from changing behavior. Focusing primarily on diet and exercise NEVER unveils this crucial component.

              Liked by 1 person

              1. yes and people seem afraid to dig into their emotional baggage, their psyche to see what their real issues are but they would find real gold if they only dare 🙂

                Liked by 2 people

                1. The KEY to positive change!

                  Liked by 1 person

  4. I gave lots of my hard earned cash to that tiny industry in my country before realizing it was actually making me more miserable and fat. Let me explain a bit, I had to buy some shakes and pills and plans which I had to follow to the dot, also had to buy a calorie counter book there was no online stuff 10 years ago out here nor did I even know I could find any online if I even searched, I had to register at a partner gym and even buy outfits sold by them which could suck out some fat while I exercised and etc etc. So I curved some off and curved much back on with that ferocity which left me disgusted at the money and time wasted, the esteem which had been trying to feel better and was now down to -30 etc. The real and rough deal is in consistent and sustainable life changes and sadly none of the dieticians and weight loss experts I consulted advised me that much. Thank doc for always sharing so candidly

    Liked by 3 people

    1. Until people are willing to face this REALITY I share, changes in life will remain TEMPORARY and COSTLY (emotionally and financially! )

      Liked by 2 people

  5. The Joy Factor · · Reply

    Great post. Similar techniques being used in the UK – only on a smaller scale. Eat Less. Move more. Or is that too simple?

    Liked by 2 people

    1. …don’t forget the other challenging component for so many people… ENJOY LIFE!

      Like

  6. SOOO very true! Great read sir

    Liked by 2 people

    1. Thank you very much. Thanks for sharing these messages as well.

      Like

  7. I spent years hoping that they weren’t lying to me…not that I had any faith in the weight loss industry….but it really all boils down to move more and eat less…..hard work gets you the results….xx good post

    Liked by 2 people

    1. Finding a quality BALANCE in life achieves the best LONG TERM results. It’s usually some combination of “things” that need addressing to overcome obstacles that prevent quality results.

      Liked by 1 person

  8. I think desperate people looking for an easy way to lose a lot of weight in as short a timespan as possible are the very people targeted by the weight loss industry. Unfortunately, nobody can keep up with the strict (boring!) diets, and all those extra kilos return very quickly, bringing along a few friends to join the party. This can be very disheartening.

    Liked by 2 people

    1. You have just outlined the typical pattern of weight loss and weight gain that most people follow. Until people are ready to accept responsibility and personal commitment to greater SELF VALUE, the yo-yoing will continue.

      Liked by 1 person

  9. Thanks for sharing!!! It’s easier to spend a few bucks on a program hoping that someone will do the hard work for you. Changing your lifestyle yourself takes too much effort nowadays!!!

    Liked by 2 people

    1. If spending the money guaranteed LONG TERM results, I could understand it. Spending the money over and over again without achieving the desired results only leaves one frustrated and depressed. Really, not so EASY in the end.

      Liked by 1 person

  10. Although I enjoy all your posts, Jonathan, this one in particular really resonates with me. Having lost weight and kept it off for fifteen years I am one of those people that made a lifestyle change and know it is the only way to enjoy long-term weight management. It saddens me that this sort of weight loss marketing goes on when the real answer is so straight-forward. Having said that I know from personal experience that it is not easy to make a lifestyle change but many things worth achieving are not necessarily easy. Great post!

    Liked by 2 people

    1. Personal growth is often achieved by overcoming challenges in life. Learning a new LIFESTYLE as an adult (especially) is like learning a foreign language. It takes time, commitment and a willingness to overcome recurring challenges. If the change in behavior began in childhood (prior to forming unhealthy lifestyle habits) the outcome would be vastly improved.
      It all comes down to ONE CHANCE AT LIFE. Is unhealthy food (as the foundation of eating) worth sacrificing one’s health and ultimately quality of life?

      Liked by 1 person

  11. I think it was PT Barnum that said “There’s a sucker born every minute”

    Liked by 2 people

    1. I think that was Jolly Rancher. 😀
      You’re absolutely right. These doctors and industry professionals know the reality of the numbers, yet have no difficulty making claims of weight loss success that will unlikely be maintained over time.

      Liked by 2 people

  12. […] HERE’S A SIDE OF THE WEIGHT LOSS INDUSTRY YOU DON’T TYPICALLY SEE! […]

    Liked by 1 person

  13. Amazing information thanks for shari g

    Liked by 1 person

    1. Thank you very much.

      Like

  14. Even though, people know about this. It’s not easy to convince anyone to lose the fat in the right way.

    I have clients that have lost over 40 lbs and kept it off. Then sometimes they ask me if there is a supplement or a magic to help them lose even more. Which is the funniest thing!

    Here is two funny story about it.
    First:
    A year or so ago, I used some supplements with these clients and after realizing, people who refuse to take them will lose as much as everyone else, I stoped giving those supplements.
    The rate, the process everything stayed the same with the exception of now I shouldn’t be worried about them getting addicted to these supplements.
    So the funny fact is that these clients tried both way and saw there is no difference. But as time passes by they would ask me if I still have any supplements?
    I ask them, remember when we stopped taking those, your progress stayed the same, and I show them the old scans to prove it.
    Then they accept and more one until 3,4 month after when they ask for a miraculous method again.

    The second funny story:

    From the day one I explain it completely why we don’t care about our weight. Why we should make sure to not to lose any muscle mass or water weight. Since I scan these clients on weekly bases i can control that and show them the results of how much fat they have lost. But to this point, no matter how much total fat loss a person has. No matter how happy they are with their body when they stop the diet phase to maintenance phase. they would remember what their “weight” goal was the day they walked in and forget everything I said.
    Then they asked me, I still wish that I would lost this much weight or I could go back to this ideal weight.

    Funny but sad, they follow that sentence with, I know you only care about fat and I am very happy with my body, but I was (so and so) when I was 30!

    And to answer your question since I deal with people who I ask your same question everyday!

    Yes we are all one of the same groups of people, and we will stay the same. Unless we learn to change our values.

    Thanks again for a great post

    Liked by 2 people

    1. For those of you who might be interested to learn the reality of what works and not, please contact me and I will be happy to share my experience of and some of my data in analyzing people’s weight loss on weekly basis.
      Please know that this is not a promotional or marketing comment. I love what I’m doing and I am great in business. The fact that I stopped offering supplements, shuts and boxed meals, should be enough to show I’m not in it to make money! Thanks again

      Like

      1. I appreciate your interest in helping people with weight management. If you wouldn’t mind telling my readers where you studied and what degrees you’ve earned? I’m sure people would like to know your expertise in this field. Thanking you in advance for sharing this information.

        Liked by 1 person

        1. Hi there, sure.
          I studied exercise science with a minor in sports psychology in CSULB. Then after finishing graduating doctor of Chiropractic from scuhs, I started a post grad in functional medicine and at the same time I double majored in, herbal and oriental medicine. But a while before graduating from chiropractic school, I started working as health wellness and specially weight loss consultant. And since I don’t take no for an answer, I start reading every single study done on weight loss.
          But what amaze me is that how experience teaches you other than what is said in those papers 🙂

          Liked by 1 person

          1. Sounds like you have an extensive background from both the clinical as well as the academic aspect. I wish you much success on your journey.

            Liked by 1 person

            1. Thank you so much Doctor Jonathan! I’m waiting for more great articles ☺️

              Liked by 1 person

              1. Had to take a little pause, but will be back soon.

                Like

  15. Yes. I totally agree.

    Liked by 1 person

  16. yes so many doctors are about making money and not the patient. This is a shame. I always do my own research about what is going on with my health and go into the doctor having a good idea of what I need. Weight loss is a big money maker, but diets don’t work long term. You have to change your mindset and lifestyle.

    Liked by 2 people

    1. Stated beautifully. Sounds like you’ve learned from personal experiences yourself.

      Like

  17. Fantastic post, thanks for sharing!

    Liked by 2 people

  18. blackbandnutrition · · Reply

    This is absolutely fantastic! Well not really, but I’m happy to see someone else exploit the terrible aspects of the weight loss industry. It is simple, calories in vs. calories out.

    If you eat fewer calories than you exert, you will lose weight.

    It’s just that one sentence doesn’t sell.

    Liked by 1 person

    1. In all honesty, it is more complicated than a calorie in vs. calorie expenditure, however, the simplicity in recognizing that LIFESTYLE habits and GOALS seeking LONG TERM BETTER HEALTH increase the chances for achieving and maintaining LONG TERM weight results.

      Like

      1. blackbandnutrition · · Reply

        I mean that actual only way to lose weight is by having a calorie deficit. Like there is no other way…

        Like

  19. A very useful and excellent write up
    ashok @ http://www.godownweight.com

    Liked by 2 people

    1. I appreciate you taking the time to read and comment on this article.

      Liked by 1 person

      1. welcome sir..I would like to read more from you..

        Liked by 1 person

        1. I welcome your visits to my site and thank you for participating with your comments. I make it a habit to ALWAYS reply to questions as well as comments. I do so out of respect and appreciation for the willingness of any reader to take their time and share it with me.

          Liked by 1 person

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