The following is an email I received TODAY. Although this email is addressed to me as a doctor, these same types of messages are marketed throughout the weight loss industry to motivate start up franchises. See what you think!
You’ve asked for it. Now you’ve got it.
WEIGHT LOSS, (when done right) continues to be 1 of the BEST “Cash-Package” programs that ANY success-minded Doctor can utilize in his/her practice.
Both Dr. K. & I have arguably the MOST unique, MOST diverse & MOST successful history in the weight loss business.YES, we did it “unconventionally”. LEARN HOW as we share “EXACTLY” how we did it. YES, we built a multi-million dollar weight loss business. YES, we are sharing some “trade-secrets” in our 1st EVER Weight Loss Biz Success Webinar. Yes, there are ONLY a limited amount of FREE WEBINAR spots so CLICK HERE to Register.
***There are actually 5 SECRETS that we will be sharing. In addition, we will be SHARING the “ACTUAL AD” for the 1st time ONLY that we used to build our Weight Loss practice into a 7-figure business. The ONLY way you will see this is to secure your spot @ the FREE WEBINAR.
These 5 WEIGHT LOSS BIZ Secrets alone will show you HOW TO:
-CHANGE your Weight Loss Biz Mindset
-CHANGE the direction of your Weight Loss Practice
-CHANGE your ability to MARKET to a NEW cross-section of individuals/patients
-CHANGE the “ramp-up” period to real Weight Loss income
-CHANGE your Weight Loss RESULTS & MORE!!!!
(NOTICE THAT WEIGHT LOSS RESULTS IS THE LAST THING MENTIONED IN THE LIST!!)
1X ONLY – FREE WEBINAR REGISTRATION – CLICK HERE
For Info Call: 888-XXX-96XX
The reason for sharing this is to show the REALITY within the “weight loss” industry. It shows the primary goal of these programs is designed to generate large amounts of revenue for the doctor (or weight loss program) regardless of patient/client results. Their focus is MARKETING; not patient/client management. It shows the willingness to cannibalize on people’s insecurities and frailties by cleverly creating “weight loss programs” designed to emotionally incentivize patients/clients to hand over their money to increase their doctor’s and/or franchise’s wealth. 95+% of the weight loss programs FAIL in maintaining weight loss over the years. This is because excess WEIGHT is NOT THE ROOT PROBLEM in most cases; it is simply the END RESULT. Most people have turned to “EATING” (usually unhealthy choices) as a METHOD to temporarily reduce stress and emotional/physical pain. Long term, this approach FAILS to achieve DESIRABLE RESULTS.
I implore you to ask any doctor and/or weight loss program “specialist” (ex. Jenny Craig, Weight Watchers, Nutrisystem, etc…) to provide their personal statistical evidence for LONG TERM RESULTS (10+ years) using their program for weight loss. Programs bragging about 40, 50 or even 100+ pounds of weight loss rarely brag about these same people KEEPING THE WEIGHT OFF (LONG TERM!)
It is a MISTAKE to believe OVERWEIGHT AND OBESITY is based on food ALONE. It is much easier to lose weight (and I know how difficult that is) than to keep the weight off! This is because LIFESTYLE PATTERNS interfere with LONG TERM RESULTS. Most doctors and weight loss programs DO NOT SUCCESSFULLY teach people to address emotional problems with NEW REALISTIC LIFESTYLE PATTERNS that replace EATING as a solution. This is a primary reason for recurring FAILURE.
Consider thinking twice before beginning another plan without seeing the PERCENTAGE of patients/clients that have achieved LONG TERM RESULTS. Don’t let people/organizations prosper from personal NAIVETY and FEAR! Ask an independent experienced professional without “skin in the game” for their opinion. There are plenty of us looking to share FREE advice with those ready to help themselves.
ARE YOU ONE OF THOSE PEOPLE?