UNDERSTANDING THE “BASS ACKWARD” PERSPECTIVE IN FOOD & DRUG ADVERTISING

Let’s make this simple! Let’s reduce health to two categories; FOOD and DRUGS.

The fast food industry spends approximately:

4.2 BILLION in advertising to generate approximately 199 billion in sales.

The pharmaceutical industry spends approximately:

30.5 BILLION dollars in advertising to generate approximately 1 trillion in sales.

The largest health food chain (Whole Foods) spends approximately:

20 MILLION dollars in advertising to generate approximately 13 billion in sales.

What do these numbers mean?

FOR THE FAST FOOD INDUSTRY:  Great profits are created by using advertising dollars to promote their industry whose products continue to destroy the health and quality of life of the average consumer.

FOR THE PHARMACEUTICAL INDUSTRY: Even greater profits are created by using advertising dollars to promote their industry whose products are designed to be used (to a large extent) to maintain chronic disease (ex. diabetes, IBS, high blood pressure, cardiac disease, etc…) for the duration of a person’s life without any intent of FIXING the underlying cause of the condition.

FOR THE HEALTH FOOD INDUSTRY: Fewer available advertising dollars and greater out of pocket costs to the consumer creating a false sense of “lesser value” generating less profits for the industry.

We are more comfortable spending our money on foods that offer little nutritional value and destroy our health. We are more comfortable spending our money for prescription drugs that are not designed to fix our problems and commonly cause secondary side effects requiring additional prescriptions, because third party insurance companies are willing to pick up a large part of the tab. We are UNCOMFORTABLE purchasing healthy foods that nourish our bodies and provide our immune systems the information needed to help maintain optimal health because this expense is PERCEIVED AS HAVING LITTLE VALUE.

  IS THIS NOT A BASS ACKWARD’S PERSPECTIVE?

Tags: alternatives, diet, disease, health care, nutrition, prescriptive medications, quality of life